首页 装修资讯 雪山之梦 中国艺术羊绒品牌Sandriver于巴黎M&O 雪山之梦 中国艺术羊绒品牌Sandriver于巴黎M&O http://www.jiaju82.com 2023年01月20日18:43 家居装修资讯

2023年1月19日，Maison&Objet巴黎时尚家居设计展（简称M&O）于法国巴黎北维勒班特展览中央准期上演。艺术羊绒品牌Sandriver（沙涓）持续第5年以中国品牌的身份呈现于M&O。

自2019年起，Sandriver每年的表态都坚定地用中国打造、中国设计、中国文化去向世界通报着中国品牌的怪异理念。本次M&O，Sandriver依旧以“王牌”手塑羊绒为焦点，经由立异再造，再次冲破工艺局限，于M&O 7馆B145展位，带来了包罗羊绒毯、羊绒靠枕、羊绒家居服等一系列羊绒糊口体式格局的产物。

中兴与传承

守护传统工艺

于Sandriver展位的中央墙面上，一幅长达9米的巨幅羊绒毡画作成了视觉的核心，一块块撞色的羊绒之上牦牛以及羊参差着，一幅雪山下草原牧场的情形跃然面前。据先容，这件作品全数由手工完成，是Sandriver手工毡系列的又一立异力作。继攻破手工毡与差别质料间的壁垒以后，此件展品用手工冲破了呆板的局限，赐与设计师与工匠更年夜的阐扬空间。

此中，配色的灵感源自藏族文化及传统衣饰，而牦牛以及羊则作为藏地的两种与Sandriver具备强联系关系的代表性植物呈现，末了用现代艺术的体式格局创作为不雅众出现出一幅极具视觉打击力的多功效作品。

手塑羊绒毡系列产物是Sandriver历经9年，由游牧平易近族传统的毛毡工艺回复复兴并进级再造后的怪异手工艺。“无织无纺”、端赖一双手的毛毡，是游牧精力与文化的结晶，需要由多位经验富厚的工匠破费年夜量时间纯手工建造而成。当陈旧的武艺改用羊绒厥后到今时今日，代表的不单单是游牧平易近族的影象以及聪明，更是中国传统手工艺的中兴与活性传承。

从2012年品牌出倡议，以羊绒为载体，Sandriver沿着游牧平易近族的血脉一起摸索、回复复兴、立异……如今，藏地成了Sandriver的下一个文化宝库。

而于巨幅羊绒毡画阁下的屏幕上，播放着这件产物的建造全历程，Sandriver借助镜头言语的辅助，记载并流传着中国传统文化的积淀与特殊的创举力。

本次M&O也是Sandriver藏文化系列的初次表态，依托在陈旧手工艺之上，罗致藏地的精力文化并提炼，再用在现代设计的家居产物中。从一样平常所用的家居披毯、眼罩、到面前的巨幅装饰画，Sandriver于平易近族传统工艺的传承之路上越走越深。

同时，这次呈现于M&O中的西藏系列也作为2023年珠峰年夜秀的前瞻，开启Sandriver于中兴传统工艺征程上的新篇章。

肩负社会义务

以可连续之势成长

“Care眷注、Craft匠心、Comfort恬静”的品牌理念是Sandriver品牌十年来持之以恒的初心。从内蒙古走向巴黎的历程中，Sandriver以实践可连续成长的步履力感动着消费者。

Sandriver所推许的各种传统手工艺即是环保及可连续的主要表现，像手塑羊绒毡、手工刺绣、手工缝边等纯手工的建造历程最年夜水平降低了现代工业呆板的介入，制造低碳出产线的同时让传统手工艺阐扬更年夜的价值。而尽可能使用动物染的原则以及“零烧毁”系列的推出则彰显了品牌于情况掩护及杜绝资源华侈上的刻意。

此外，Sandriver信赖可连续成长离不开人文眷注，与草原深处的牧区及牧平易近成立康健的供给链及轨制，反哺牧区。

于触及得手工艺建造历程中，Sandriver动员偏远地域的女性介入进来，无需呆板、无需脱离家庭，让这些女机能够用她们已经有的传统武艺于力所能及的规模内创举出属在本身的价值。最近几年，Sandriver已经经逐渐最先经由过程女性向周围更年夜的社区拓展，但愿能鞭策总体社群的成长。

2022年11月，Sandriver更是成为中国首家插手结合国全世界左券构造（UNGC）的羊绒品牌，这是对于品牌价值不雅及十年可连续成长之路的承认，也是品牌连续执行社会义务、践行环保理念的刻意。

以匠心精力锻造中国品牌，Sandriver于M&O的连续表态是为中国传统手工艺中兴吹响军号，用中国文化诉说中国故事。

The Dream of Tibet

Chinese Artistic cashmere brand Sandri����Ϸappver at Maison&Objet Paris

(19-23 Jan 2023)

On January 19, 2023, Maison&Objet (M&O for short) was staged in Paris North Villepinte Exhibition Center, France as scheduled. Artistic cashmere brand Sandriver participated in M&O for the 5th consecutive year as a Chinese brand.

Since 2019, Sandriver has firmly conveyed the unique concept of Chinese brand to the world with Chinese manufacture, Chinese design and Chinese culture. In this year's M&O, Sandriver still takes its signature hand-sculpted cashmere as the core of the exhibition, and through innovation and reengineering, it once again breaks through technical limitations and brings a series of cashmere lifestyle products including cashmere blankets, cashmere cushions and cashmere loungewear at M&O Hall 7, B145.

Revival and heritage

Guarding Traditional Craftsmanship

On the center wall of Sandriver's booth, a huge 9-meter-long cashmere felt painting attracts visual attention. A huge piece of color-blocking cashmere with yaks and goats on top presents a scene of grassland pastures under snowy mountains. According to the introduction, this work is all done by hand and is another innovative work in Sandriver's handmade felt series. After breaking the barrier between handmade felts and different materials, this exhibit breaks through the limitations of machines by hand, allowing designers and artisans to better use their imagination.

The color scheme is inspired by traditional Tibetan culture and costumes, while the yak and goat appear as two representative animals of Tibet that are strongly associated with Sandriver. The creation of modern art presents a visually striking and multifunctional work for the audience.

The hand-sculpted cashmere felt series is a unique handicraft of Sandriver that has been restored and recreated from the traditional felting techniques of nomadic peoples over a period of nine years. The "no weave, no spinning", handmade felt represents the nomadic spirit and culture, and requires many hours of handcrafting by experienced artisans. When the ancient technique is applied to the present day, it represents not only the memory and wisdom of the nomadic people, but also the revival and active inheritance of traditional Chinese craftsmanship.

From the brand's departure in 2012, with cashmere as the carrier, Sandriver has explored, restored and innovated all the way along the history and culture of nomadic people ...... Nowadays, Tibet is the next destination of Sandriver.

And on the screen next to the giant cashmere felt work, the whole process of making this product is shown, Sandriver records and spreads the accumulation of Chinese traditional culture and extraordinary creativity.

This is also the debut of Sandriver's Tibetan series, which relies on ancient craftsmanship to explore the spiritual culture of Tibet and refine it, and then using it in modern design home products. From the daily household blankets and eye masks to the huge decorative paintings in front of us, Sandriver is digging deeper and deeper into the heritage of traditional ethnic craftsmanship.

At the same time, the Tibetan collection exhibited in M&O is also a preview of the 2023 Everest show, opening a new chapter in Sandriver's journey to revive traditional craftsmanship.

Social Responsibility

Developing with sustainable momentum

The brand philosophy of "Care, Craft, Comfort" has been the original intention of Sandriver for ten years. On the way from Inner Mongolia to Paris, Sandriver has impressed consumers with the power of action to practice sustainable development.

The traditional handicrafts used by Sandriver are an important manifestation of environmental protection and sustainability, such as hand-molded cashmere felts, hand embroidery, hand-stitched edges and other purely manual production processes that minimize the involvement of modern industrial machines. It creates low-carbon production lines that also allows traditional handicrafts to be of greater value. The use of plant dyes and the launch of the "Zero Waste" collection demonstrate the brand's co妹妹itment to environmental protection and the elimination of resource waste.

In addition, Sandriver believes that sustainable development is inseparable from humanistic care, and has established a healthy supply chain and system with herdsmen to give back to the herds.

When it comes to the process of handicraft making, Sandriver brings women in remote areas to participate, without the need for machines or leaving their homes, so that these women can use their skills to create their own value within their means. In recent years, Sandriver has gradually begun to reach out to the larger co妹妹unity through women, with the hope of promoting the development of the co妹妹unity as a whole.

With the spirit of craftsmanship to build a Chinese brand, Sandriver's continuous appearance at M&O is a clarion call for the revival of traditional Chinese craftsmanship and the telling of Chinese stories with Chinese culture.

原文网址: 雪山之梦 中国艺术羊绒品牌Sandriver于巴黎M&O http://www.jiaju82.com/news-view-id-834699.html所属分类：品牌资讯/爱游戏